Today, we are incredibly excited and honored to share with you this spectacular wedding. We have to thank Rick Kwan and his team from McCann World group for sharing with us this once in a lifetime experience. “Marriage in the Air” was a campaign to re-brand Dragonair with Cathay Pacific and they came up with this beautiful idea to communicate it to all of the world. The winning couple was picked from a competition between three travel influencer couples trying to outdo each other for a chance to wed at 35,000 feet. This was indeed an unforgettable memory!

We cannot imagine planning a wedding 35,000 feet high in the air, with the happy pair exchanging vows in front of 160 passengers, including relatives, friends, media and fans flying in from Shanghai to Hong Kong. Every tiny detail was thought out so meticulously. Decorations were arranged at the check-in counters, boarding gate and even inside the aircraft cabin in order to achieve the perfect ambience while all guests also received customized “Marriage in the Air” tote bags containing candies, boutonnieres and flower decorations – all of which proved to be popular accessories during photo-taking sessions on-board. We totally loved the idea of confetti being thrown inflight on the aisle! The lovely couple conducted the traditional wedding ritual of exchanging rings, vows and toasting with champagne.

Upon arrival at Hong Kong, the couple and their guests proceeded to Cathay Pacific’s acclaimed Business Class lounge at The Pier to celebrate further with a cake-cutting ceremony and a private party. With the help of Rick and his creative team, and the many talented people from Hong Kong and China, this was definitely a dream come true! We wish the both of them an incredible new adventure ahead!

今天,我們非常激動和榮幸與你分享這壯觀的婚禮。我們要感謝Rick KwanMcCann Worldgroup與我們一起分享這次的經驗。“Marriage in the Air” 由,港龍航空與國泰航空公司共同想出活動。

三對夫婦之間被挑選成今次項目的競賽者,勝出一對會在35,000英尺進行婚禮。這確實是一個難忘的記憶! 我們不能想像一個在高達35,000英尺高空進行的婚禮該,愉快的新人連同160名

乘客,包括親戚,朋友,媒體坐上從上海飛往香港的航班,新人在高空中宣誓和交換結婚戒指. 最值得留意的是,整個婚禮的過程中,由新人踏進機場的一刻起,都充滿佈置,證明每一個細微的細節

都被仔細地考慮了。在登機櫃檯,登機門,甚至在飛機機艙內安排裝飾,實現完美氛圍,而所有客人還收到定制的“Marriage in the Air”手提袋,裝著糖果和襟花 – 這些登機前都成了賓客不斷拍照的道具



Creative Agency: McCann Worldgroup, Hong Kong / Airline: Cathay Pacific, Cathay Dragon / Photography: Maryann Art and Photography / Behind the scenes: Creative director of McCann Worldgroup & photographor :Rick Kwan / Design and Art Direction: Agnes Lee / Videography: Boom / Cake: Venus Kwan Cake


Watch the full video on Youtube!