Today, we are incredibly excited and honored to share with you this spectacular wedding. We have to thank Rick Kwan and his team from McCann World group for sharing with us this once in a lifetime experience. “Marriage in the Air” was a campaign to re-brand Dragonair with Cathay Pacific and they came up with this beautiful idea to communicate it to all of the world. The winning couple was picked from a competition between three travel influencer couples trying to outdo each other for a chance to wed at 35,000 feet. This was indeed an unforgettable memory!
We cannot imagine planning a wedding 35,000 feet high in the air, with the happy pair exchanging vows in front of 160 passengers, including relatives, friends, media and fans flying in from Shanghai to Hong Kong. Every tiny detail was thought out so meticulously. Decorations were arranged at the check-in counters, boarding gate and even inside the aircraft cabin in order to achieve the perfect ambience while all guests also received customized “Marriage in the Air” tote bags containing candies, boutonnieres and flower decorations – all of which proved to be popular accessories during photo-taking sessions on-board. We totally loved the idea of confetti being thrown inflight on the aisle! The lovely couple conducted the traditional wedding ritual of exchanging rings, vows and toasting with champagne.
Upon arrival at Hong Kong, the couple and their guests proceeded to Cathay Pacific’s acclaimed Business Class lounge at The Pier to celebrate further with a cake-cutting ceremony and a private party. With the help of Rick and his creative team, and the many talented people from Hong Kong and China, this was definitely a dream come true! We wish the both of them an incredible new adventure ahead!
都被仔細地考慮了。在登機櫃檯，登機門，甚至在飛機機艙內安排裝飾，實現完美氛圍，而所有客人還收到定制的“Marriage in the Air”手提袋，裝著糖果和襟花 – 這些登機前都成了賓客不斷拍照的道具
Creative Agency: McCann Worldgroup, Hong Kong / Airline: Cathay Pacific, Cathay Dragon / Photography: Maryann Art and Photography / Behind the scenes: Creative director of McCann Worldgroup & photographor :Rick Kwan / Design and Art Direction: Agnes Lee / Videography: Boom / Cake: Venus Kwan Cake
Watch the full video on Youtube!