Tailor-made scents are generally applied to perfumes, but instead by scenting your wedding venue with your own unique and personal scent, it will definitely add that touch of class to your special day. We often relate scent to memories, bringing yourself back to a particular moment in time. Scent invoked memories have been even known to boost mood and lower stress. Whether you’re after a “finishing touch” with a bespoke wedding day scent or inspiration to “scent” a venue for a special occasion or even a corporate event, Linda from Moonglade Candle will understand your needs and have everything you need to know on to how make your big day smell incredible.

私人訂制香氣一般人會應用在香水上,而讓你的婚禮場地都充滿特調的香氣絕對是令你婚禮更完美的方法。一般人紀錄婚禮會從視覺出發,從嗅覺出發又如何呢?我們經常將氣味與記憶聯繫起來,想起一個特定的時刻,而香味甚至可以促進情緒和降低壓力。不論你是追求令人難忘且畫龍點睛的香氣;定制屬於你婚禮的氣味或讓你的婚禮場地充滿香氣,Moonglade Candle都能滿足和了解到你的需要,讓您的大日子充滿回憶的味道。這次Wedfolks 找來Moonglade Candle 的創辦人 Linda, 解說一下如何將特調的香氣融入婚禮。

Destined to work with scent

Linda was born in the beautiful city of Shanghai and raised in Hong Kong. Growing up in a multicultural household where her father is Shanghainese and her mother is half Chinese, half American, she spent most of her childhood traveling, mostly with her maternal grandfather who was a university professor and still her biggest inspiration up till this day. She was a fortunate kid as she got to be surrounded by different cultures and broadened her horizon at a very young age, those experiences were key factors that stimulated her mind to be wildly creative and intuitive.

During high school, she moved to Australia to continue her education. She majored in communications and journalism during her university years due to her love for writing. After obtaining her Bachelor degree, she worked as a Marketing & Communications Assistant for a boutique luxury retail company in Melbourne, Australia. She then returned back to Hong Kong to pursue her career, as well as her academic goal as a Master graduate in Human Resources & Talent Management. She worked for a Fortune 500 mining company for 2 years and have since been a Talent Consultant.

A little fun fact that has recently come to her realisation. Her father, who is a cultured, educated and successful businessman with a gifted mind to all forms of art, particularly in literature, named her 馨 (Hing) when she was born. In the encyclopedic dictionary, the meaning of 馨 translate directly as “a distant fragrant” and “noble morality”. Thinking about it now, she guess that is where it all began, it was written in her name.

 

注定與香氣結緣

Linda是一個在上海出身的香港女生,成長於多元文化的家庭,父親是上海人,母親是中美混血兒。Linda大部分的童年都是和外祖父母一起生活和周游列國,外祖父是一位大學教授和受人尊重的教育者,也是Linda人生中最崇拜的人。自小就被不同文化熏陶的她,培養出了獨特的創意,細膩的心思和敏鋭的洞察力。 高中時,Linda搬到澳洲生活和留學。她對寫作的熱愛促使她在大學期間選擇主修傳媒和新聞。獲得學士學位後,她在墨爾本一家小型奢侈品零售公司擔任了一段時間的營銷傳播助理。回港後,她選擇繼續職業生涯及同時修讀人力資源和人才管理碩士。後來在一家財富500強的礦業公司工作了兩年,之後成為了一名人才顧問。以上這些過去看似與Linda 現正從事的香氣設計師沒太大關係,但緣份其實一早結下。Linda的父親是一位受過高等教育,文化底蘊深厚和事業有成的商人,他對所有形態的藝術,特別是文學都有着天賦。父親在Linda出生時取名為「馨」,在辭海中,馨的意思為“一種遙遠的芳香”和“高尚的品德”。所以,這就是Moonglade Candle 的起點,一切都已寫在她的名(命)裡。

Inspired by the simplicity of true love –

Like many of the young and capable modern women, Linda works in a very competitive yet repetitive corporate environment, but that has never stop her from thinking “One day I am going to start my own venture”. She has had a few business ideas before but it was from her own wedding that sparked her genuine interest in creating something related to weddings.

She was married last July, her husband and her planned an intimate wedding hosted at The Crown Wine Cellar in Shouson Hill, Deep Water Bay. They were both not into big banquets, they simply wanted something that would celebrate “us”, with all their immediate family members and closest friends around. She have to thank her husband, he was a champ as he basically put the entire plan together and made her wedding dream come true. But there was one thing she insisted on, which was scented candles arrangement. However, when she was on the hunt for candles, she found them all very ordinary and nothing really stood out in terms of look and scent. They also struggled to find experts in candle arrangement or wedding scent design that was based in Hong Kong, so we ended up with a simple arrangement styled by themselves. A few months later, she was watching one of her favourite UK lifestyle YouTubers’ wedding video, she had this brilliant idea to have her wedding venue scented with luxury fragranced candles. She even mentioned it costed her a fortune but the result was very worth it as the scent transformed the whole venue’s atmosphere and sophistication. That led to her thinking how lovely and special it would have been if she had her own wedding venue engulfed in her and her husband’s favourite scent. So one day, just out of nowhere, she woke up from an epiphany, noticed there was not any scent design and venue scenting company dedicated to weddings and saw an opportunity to expand her business and services, not only she wanted to create natural, non-toxic clean burning experience for busy city folks but Linda also want to be Hong Kong’s first wedding venue scent designer and bring newlyweds little luxuries that will make huge differences on their wedding days.

 

受到真愛的啟發

像許多年輕能幹的現代女性一樣,Linda在一個競爭激烈但又枯燥的企業環境中工作,但這從未阻止她實現創業的夢想。而啟發了她對從事婚禮相關的創作工作,是她本人於去年7月的婚禮。Linda和丈夫都是小型精致婚禮的鍾愛者,他們在深水灣壽臣山的皇冠酒窖舉行了一個只有家人和摯友的慶祝派對。 Linda的丈夫全盤操作,把整個婚禮安排得十分妥當,但重視細節的她在一件事情上有着執著,就是香味蠟燭的安排和佈置。然而,當她在尋找蠟燭時,發現它們都非常普通,外觀和氣味都不怎麽獨特,當時也完全找不到香港本地的蠟燭佈置或婚禮香氣設計的專家或公司,最終由Linda親自做了個簡單的佈置。數月後,Linda得知她最喜歡的英國YouTuber在自己的婚禮場地上用了訂制的奢侈香氛蠟燭做點綴,雖然花費不淺,但結果和效果都讓所有人感到十分值得,因為香氣改變和提升了整個場地的氛圍。這讓Linda想到,如果當時自己的婚禮場地洋溢着自己和丈夫最喜愛的香氣中,那將是多麼醉人,唯美和不平凡。Linda的婚禮使她有很深的領悟,有天突然靈感湧現,她察覺到香港暫時沒有専門爲婚禮和凖新人設計香氣的公司,她洞察到這個擴展業務和服務范圍的好機會,Linda 創造了Moonglade Candle,希望不僅可以為忙碌的城市人創造天然環保,無毒的家居蠟燭和芳香用品,也更衷心希望可以成為香港首個投身於婚禮的香氣設計師,讓所有新人在他們難忘的這一天,留下獨一無二的意外驚喜。

Scent is the most organic expression

Olfaction (smell), is the most powerful link to feelings, emotion and memories. With scientific research and proof, smell is able to make an instant impression, connect people, shape the mood and form everlasting memories. Sensory branding and scent marketing is actually a very common strategy in the western culture, in fact, it has been around for decades. In modern days, it is now an essential amenity in the luxury tier, including weddings.

So why is Hong Kong not catching up? From Linda’s opinion, in Chinese or Asian culture, planning for a wedding banquet can be extremely overwhelming. There is a long list of must-dos and must-haves we will need to check – venue, seating arrangement, numbers of outfits, music, menu… the list goes on. And very often, a wedding ceremony is a performance we put together to entertain our guests, we hear stories of the lack of authenticity that sometimes weddings can be. Moonglade Candle hopes to be the one to remind people about the simplicity and intimacy of celebrating a man and a woman’s love journey. A simple thing like scent that we inhale on a daily basis can make a significant difference in a wedding, selecting a scent that best matches the pair’s love story, personalities and venue should be just as important as checking any other boxes on your wedding planning list. Afterall, we want the best memories to last forever.

香氣是最自然和直接的表現方式

嗅覺是情感和記憶最強大的聯繫。經科學研究和證明,氣味所形成的第一印象,是大腦可以保存最久的最初記憶,同時氣味能够拉近人與人的距離以及牽引并且塑造我們的情緒,從而形成永恆回憶。事實上嗅覺行銷在西方文化中是十分常見并有歷史的市場和品牌策略,它更是奢侈品和婚禮市場中不可缺少的一環。Moonglade Candle利用香氣來訴說一對愛侶最純粹的愛情故事,運用為新人訂制的香氣去呈現他們的個性與風格,讓來賓令更深層次地融入和分享這份愛。氣味是一種無形卻強大的元素,婚禮場地的氣味設計應該在婚禮策劃清單上佔一重要席位,正在籌備婚禮的新人們別漏了這一項。

Learning more about scent:

Before even starting on the design and production, Linda will meet with her clients, preferably the bride and groom. It is important to thoroughly understand the requirements of the bride and groom to be, to understand their personality and unique love story. Together, they will explore various beautiful, natural, botanical essential oils and work on the design and styling possibilities.

It is also important to do a venue visit with the couple; when creating the scents, she also considers the season, location, theme, colours of the environment, as well as the target audience that will be inhaling in the couple’s signature scent. Scent can be a very personal and subjective thing, so every bit of information that the client is willing to share will definitely be an inspiration to her. As diffusing your signature scent at your wedding venue is a way to convey your style, you should work with someone who genuinely loves weddings and is a great listener to your needs, preferences and story. Most importantly, communicate with your partner. As this is a fairly new concept to many in Hong Kong, make sure both of you are interested and are willing to commit time and effort to create your very own signature scent.

深入了解 訂造香氣

開始設計和製作前,Linda會親自與所有客戶會面。對她而言,徹底了解凖新人的要求並了解他們的個性和獨特的愛情故事至關重要。Linda會和凖新人一起探索各種芳香,純淨天然的植物精油,並提供設計的可能性和方案。與凖新人一起進行場地參觀也非常重要,在創造香氣時,Moonglade Candle會考慮季節,場地位置,主題和顏色配搭 ,以及來賓人數等等。香氣是一個非常個人和主觀的事情,所以凖新人分享的每一點信息都是Linda設計的靈感。

致凖新人的小提議 – 在婚禮場地散佈屬於您標誌性的香氣是一種傳達個人風格和心思的方法,您應該讓真正對婚禮工作有熱誠的人,並且耐心的傾聽您的需求,喜好和故事的人負責這項重要工作。最重要的是,別忘了與你的伴侶好好溝通,婚禮香氣訂制對許多香港人來說是一個相當新的概念,所以要確保你們彼此都感興趣並願意花時間和精力來創造屬於你們的香氣。

 

Allowing the fragrance to become a necessity 

Moonglade Candle offers two options for bride and groom to be – advanced commercial oil diffusers and scented candles. Both packages come with a pair of complimentary scented candles for the newlyweds to bring home, so that they can relive the best day of their lives at home whenever they are feeling nostalgic. In addition to weddings, Moonglade Candle also provides scented candle arrangement and styling services catering to a wide range of occasions such as surprise proposal, anniversary celebration, engagement party and bridal shower.

On the other hand, they have handmade, natural and vegan scented candles makes an elegant and personable wedding gift or favour, with private labels with special messages on it. For venue scenting clients, it is the best way to delight and share the joyful memories with your guests. If candles isn’t something the client is seeking for, we have bespoke mini room sprays for them to choose from as well.

Linda has vision and hopes that Moonglade Candle will be a pioneer in wedding venue scenting and the best locally based company. She hopes that it wedding scenting would make it to the “Wedding Planning Essentials” list and have that importance and magical role of venue fragrance to Hong Kong’s bride and groom to be. When people think about the smell of the wedding, Moonglade Candle would immediately come up their mind. Besides weddings, Moonglade Candle is currently working with retail clients across different industries to design their Signature scent for sensory branding. She is also planning to host a lifestyle scent & candle workshop early next year. So moving forward, she hope to tap into more areas, such as art fairs, concerts, fashion shows etc. They are also extremely interested in collaborating with interior designers or property developers to strategically incorporate scents into residential and commercial spaces. Expanding Moonglade Candle’s business scope and coverage will also be her main goal and purpose, Linda hopes to extend her services to other regions such as Shanghai, Beijing, Taipei and other Southeast Asia countries.

讓香氣成為生活必需

Moonglade Candle為新人提供兩種散播香氣的選擇 – 使用先進的商用精油擴香器和香薰蠟燭。Moonglade Candle會用新人的訂制香氣造成一對蠟燭,供新婚夫婦帶回家,讓他們可以在家中隨時重溫這美好的一天。除了婚禮,香薰蠟燭佈置服務也適用於很多場合,如求婚,週年慶典,訂婚派對和單身派對。同時,Moonglade Candle純手工製作的天然和全素香薰蠟燭也是個高雅大方和個性化的結婚禮物和回禮好選擇,他们可以為客人設計帶有特別意義的私人信息標籤貼在包裝上,讓收到的人一同欣賞和分享快樂回憶。如果客人沒有點蠟燭的習慣,貼心的Moonglade Candle 更有訂制的迷你室内噴霧供選擇。

Linda 對未來的路充滿憧憬,她希望Moonglade Candle可以成為婚禮場地香氣設計的先驅,并在此領域成爲最優秀的本地品牌。她希望讓香氣設計在“婚禮策劃必備”名單上走上正軌并且名列前茅,將場地香氣的重要性和神奇的作用有效地傳送給每一對新人。Linda希望當人們想到婚禮香氣時,他們會立即聯想起Moonglade Candle。除了婚禮以外,Moonglade Candle 目前正與来至不同行業又對感官行銷具濃郁興趣的本地客户合作,為他們品牌設計他們的專屬香氣。此外,他們正在籌備明年的scent & candle lifestyle workshop ,目標是能做到有別於現時的蠟燭工坊,爲參加者帶來全方位的香氣體驗和享受。Linda更希望Moonglade Candle能夠在更多領域有所發展,例如藝術博覽會,音樂會,時裝秀,室內設計等,甚至將服務擴展到上海,北京,台北,東南亞國家等其他地區。

Photography: Studio oak

Makeup & Hair: Marrycan.makeup

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